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Estimated Reading Time
5 minutes
Key Takeaways
- Understanding the fundamentals of internal links
- The role of internal links in SEO
- How to discover internal linking possibilities
Table of Contents
What is Internal Linking?
Internal linking is the practice of linking one page of a website to another page on the same site. It guides users through a website and creates an information hierarchy, which will distribute link equity (ranking power) throughout a website.
The Significance of Internal Linking
Internal links are vitally important for great SEO because they help search engines to understand the structure of a website and that can help them to crawl it more efficiently while passing page authority and ranking power to individual pages.
How To Find Linking Opportunities
The above questions will help you find relevant on-page linking opportunities ensuring they are related to the source of the link and using as an autopilot type flow the below points:
- Create a content audit to map out your existing pages – tools to help automate this are a good ally
- Make sure context matters – all pages need to make sense of them to pass SEO strength through links
FAQ
- What is internal linking? Internal links occur when a page on one website links to a page on the same website, allowing for easier navigation and distributing link equity.
- Why is Interlinking important for SEO? It allows search engines to know the structure of your site, improves user experience, and passes ranking juice between pages.
- How do you know if you have internal linking opportunities? Through content audit, use of optimization tools and having relevant and narrative enhancing links.
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